Your Collective Creativity Chronicle

June 09, 2017

How Vodafone produced service innovation from their marketing campaign

in digital innovation, marketing, collective creativity

The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Beyond being hip and trendy to appeal to young customers, the Vodafone marketing team realized that to establish a deeper connection with Generation Z, they need to tap into the characteristics and values...

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