The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Beyond being hip and trendy to appeal to young customers, the Vodafone marketing team realized that to establish a deeper connection with Generation Z, they need to tap into the characteristics and values...
(Video) Social, organization and innovation leaders gathered at the YouthSpeak Forum in Budapest, Hungary to empower young people from across the globe to take part in the sustainability conversation and create actionable steps on important issues in our world today. Watch our video that covered the day-long event.
(Video) George Tilesch, CMO of Be-novative, was recently interviewed for a European Union backed project called InnoSpark, showcasing the best business innovation practices in its area. Check out the full interview below or continue reading for the key takeaways.
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