To start deliberately establishing cultural practices, process improvements and the tools necessary to take innovation to the next level, we learned that Collective Creativity, coined by Linda Hill, is the next generation methodology and toolset that delivers fast and valuable breakthroughs for organizations.
We have a particular key learning to share along with an open innovation success story. First, let's briefly go over Collective Creativity.
Open innovation is combining internal and external ideas to advance technology, product development, and so much more—including social good. Why crowdsource for social change? In today's digital age, the Internet connects the world like never before. Utilizing this virtual environment to involve an unlimited audience brings an array of...
We are at the doorstep of a new innovation era, one that is fundamentally different in the quantity and quality of breakthroughs it can bring. Several trends are forcing a break from the traditional, internal, and lengthy R&D approach, setting the dynamics of today’s Age of Innovation.
GE Healthcare had a recurring practice of involving their staff to brainstorm new product ideas during their annual Innovation Week but was struggling with the quality of their projects.
The subsidiary of Allianz Group revealed areas for improvement in their employee satisfaction survey. HR identified two areas pointed out by their members: the need for internal process improvement for more efficiency and the want for more opportunities to grow professionally as an organization.
The multinational telecommunication company had novel thoughts for revamping the marketing plans for its youth-focused package, Vodafone You. Beyond being hip and trendy to appeal to young customers, the Vodafone marketing team realized that to establish a deeper connection with Generation Z, they need to tap into the characteristics and values...